ASOS To Launch Bridal Collection

I promise I have more real weddings on the way, but this was too good not to share! Following their SS16 press day last week, news hit that ASOS is to launch a Bridal Collection after the super successful launch of their Bridesmaids Collection earlier this year. Starting with a capsule collection of 18 pieces, it features everything you would expect from ASOS; edgy cuts, flattering and wearable shapes, and very reasonable prices. There are no specific trends and each piece is dreamily unique; inspiration looks to be taken from fashion forward wives like Kate Moss and, my fav, Olivia Palermo. There is guaranteed to be something for everyone and every budget, with prices starting from just £60. However, beware, there are no strapless boob tube dresses here …although there is a delightful mid length princess dress and a few frills.

Not content with swallowing every other area of the fashion market, while continuously reporting increased like for like sales, ASOS continues to make fashion more accessible and eradicates the daunting prospect of trying on bridal gowns for the first time. Don’t get me wrong, going dress shopping is definitely a fun part of the wedding process, if you find the right dress(es)… if you don’t, it can be wholly different and depressing experience. I’m a big fan of trying on clothes in a relaxed environment in the comfort of my own home - the chaos of going dress shopping anywhere near Oxford St or Westfield generally makes me want to hide in a pub somewhere, and I never get any shopping done!

On the other hand, it’s so easy to get carried away in bridal shops, and commission driven assistants don’t make me feel relaxed – ASOS makes it easier to stick to your budget from the outset and delivers fast and reliable free shipping. Anything that is at my convenience is a winner. Additionally, anything that makes getting married easier and facilitates me to do it my way, will always come with a high recommendation from me.

The Bridal Collection will be available from March 2016, also including accessories, just in time for a summer wedding.

Their Bridesmaids Collection was suitably photographed with the models carrying cute bouquets and featured some great wedding hair, so I can’t wait to see how they shoot the Bridal Collection!

Take a sneak peek at the new collection below - I've got my eye on the cute short lace number for my pre-wedding drinks.   No more fashion posts for a while after this, I promise.

Lx

Tea length princess dress - £180
Short lace dress - no price available yet